{"id":13648,"date":"2026-03-02T09:59:43","date_gmt":"2026-03-02T08:59:43","guid":{"rendered":"https:\/\/www.deluxemallorca.com\/?p=13648"},"modified":"2026-09-18T11:13:56","modified_gmt":"2026-09-18T09:13:56","slug":"liontaste-experten-fuer-creator-kultur-in-der-gastronomie","status":"publish","type":"post","link":"https:\/\/www.deluxemallorca.com\/en\/liontaste-experten-fuer-creator-kultur-in-der-gastronomie\/","title":{"rendered":"LionTaste \u2013 Experten f\u00fcr Creator-Kultur in der Gastronomie"},"content":{"rendered":"<p><b>Die Gr\u00fcnder von<\/b><a href=\"https:\/\/liontaste.de\/\"> <b>LionTaste<\/b><\/a><b>, Lisa-Marie Noack und Johannes Reichenbach, sind Experten f\u00fcr die Verbindung von Gastronomie, Creator-Marketing und Community-Aktivierung.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In Deutschland, \u00d6sterreich und der Schweiz \u2013 und ab der kommenden Sommersaison auch auf Mallorca \u2013 schaffen sie mit Food-Pop-ups und Creator-Events Emotionen f\u00fcr Gastronomiemarken. \u201eWir nutzen das Eventformat im starken Zusammenspiel mit Creators, um ein Erlebnis zu schaffen und Emotionen zu transportieren. Es ist eine Kombination aus dem Fokus auf Bestseller-Produkte an den Eventtagen und auf das Erlebnis\u201c, erkl\u00e4rt Lisa-Marie. Die Foodmarketing-Expertin<\/span><a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7355571145921781760\/\"> <span style=\"font-weight: 400;\">erhielt 2025 den Titel \u201eFuture Faces of Digital Media\u201c<\/span><\/a><span style=\"font-weight: 400;\"> von der Bundesgesellschaft f\u00fcr digitale Medien.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In der Premium-Fast-Casual-Gastronomie zu Hause analysieren die Food-Brand-Consultants die kulturelle Relevanz heutiger Gastronomiesysteme, die physische Konzepte mit digitalen Vertriebskan\u00e4len und Social Media verbinden: Food wird \u00fcber Social Media sichtbar, Creator pr\u00e4gen Gastronomiekonzepte, Influencer gr\u00fcnden eigene Food-Brands und Communities entdecken \u00fcber ihre Creator neue Marken.\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201eG\u00e4ste kommen nicht mehr nur wegen des Essens. Sie kommen wegen der Zugeh\u00f6rigkeit. Wir bringen sie mithilfe von Creators in Communities zusammen\u201c, <\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">so Noack.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Food als Plattform f\u00fcr kulturelle Inszenierung<\/h2>\n<p><span style=\"font-weight: 400;\">Die LionTaste Gr\u00fcnder beobachten den Trend, dass Essen als Plattform f\u00fcr kulturelle Inszenierung dient. \u201eFood ist heute das verbindende Element zwischen Marken, Kultur und Community\u201c, sagt Noack. Was passiert? Modemarken er\u00f6ffnen Caf\u00e9s, Filmstudios launchen \u201eMen\u00fc-Experiences\u201c, K\u00fcnstler oder Creator entwickeln eigene Food-Marken und die Gaming-, Sport- und Entertainmentbranche nutzt Lebensmittel als Touchpoint.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Food ist Teil der Kreativwirtschaft und geht darin auf \u2013 durch die Immersion in Mode, Musik, Film und Technologie. \u201eDas ist der Erlebnis-Trend, nur gr\u00f6\u00dfer gedacht\u201c, sagt Reichenbach. \u201eHier kann Food auch als Marketingplattform f\u00fcr andere Branchen agieren.\u201c<\/span><\/p>\n<h2>Neuer Broadcast f\u00fcr Einblicke in die deutschsprachige Gastronomiewelt<\/h2>\n<p><span style=\"font-weight: 400;\">Die langj\u00e4hrigen Freunde Noack und Reichenbach teilen im<\/span> <a href=\"https:\/\/open.spotify.com\/show\/6Ec3NF6VEpCnS0CCDpNGl7\">H\u00e4ppchenweise-Podcast<\/a><span style=\"font-weight: 400;\"> ihre Leidenschaft f\u00fcr das Food-Business und liefern Einblicke f\u00fcr jeden, der sich f\u00fcr das Gastronomie-Gesch\u00e4ft interessiert. Zu den Themen und G\u00e4sten z\u00e4hlen f\u00fchrende Delivery-Brands, Creator-Foodbrands und Food-Hype-Marken. Diskutiert werden unter anderem die Skalierbarkeit von \u201eDelivery-only\u201c-Konzepten und die virtuellen und IRL (in-real-life)-Synergien, <\/span><a href=\"https:\/\/www.instagram.com\/p\/DQuJYwciHGf\/\"><span style=\"font-weight: 400;\">die zum Konsum f\u00fchren<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 zwischendrin wird auch die potentielle Nachfrage nach Nischenprodukten und <\/span><a href=\"https:\/\/www.instagram.com\/p\/DRzuhIFk1nX\/\"><span style=\"font-weight: 400;\">irren Rezepturen hinterfragt<\/span><\/a><span style=\"font-weight: 400;\">. \u201eH\u00e4ppchenweise\u201d wird ab sofort \u00fcber Talk?Now! <\/span><a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7421575250485854208\/\"><span style=\"font-weight: 400;\">im deutschlandweiten Fernsehen<\/span><\/a> <span style=\"font-weight: 400;\">ausgestrahlt.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gastronomen k\u00f6nnen unter<\/span> <a href=\"http:\/\/liontaste.de\"><span style=\"font-weight: 400;\">LionTaste.de<\/span><\/a><span style=\"font-weight: 400;\"> Kontakt aufnehmen.<br \/>\n<\/span><span style=\"font-weight: 400;\">Creator, die in den Eventverteiler von LionTaste aufgenommen werden m\u00f6chten, k\u00f6nnen sich <\/span><a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSdapHDkmUt6XZCCYm3LqPpB8XwVSMdzd04CUkj2241RIxlbTA\/viewform\"><span style=\"font-weight: 400;\">hier anmelden<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Die Gr\u00fcnder von LionTaste sind Experten f\u00fcr die Verbindung von Gastronomie, Creator-Marketing und Community-Aktivierung.<\/p>","protected":false},"author":2,"featured_media":13650,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,3,41],"tags":[1405,1305,1406,165],"class_list":["post-13648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-hotels-restaurants","category-mallorca-news","tag-gastro-podcast","tag-gastro-szene-mallorca","tag-liontaste","tag-startup"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LionTaste \u2013 Experten f\u00fcr Creator-Kultur in der Gastronomie - Le DELUXE | Mallorca<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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