Mallorca is very much a lifestyle destination. The island has 554 km of coastline and more than 60 beaches, which makes it a highly popular holiday destination, particularly for tourists from Germany, the United Kingdom and Ireland. The tourism industry has become the main source of revenue for the island.
In 2010, around 11.7 million tourists visited Mallorca, of whom 4.2 million came from Germany, 230,700 from Switzerland and 146,500 from Austria. Foreign residents account for over 21% of Mallorca’s 855,000 registered population. This does not include the influx of foreigners who spend three to six months here in second homes, the number of which is estimated at 60,000. Mallorca has increasingly become one of Europe’s top residential locations boasting a growing number of wealthy residents and visitors.
Deluxe Mallorca magazine provided information about the luxury market in Mallorca in its 4 glossy editions each year from 2007 to 2017. The fact that Deluxe Mallorca was a bi-lingual magazine made it accessible to the global market as well as the main target group – 4.5 million German speaking travellers and second home owners from Germany, Austria and Switzerland.
Today, a total of 25,000 subscribers follow DELUXE online.